Mission : The Mission of Granite State Dairy Promotion (GSDP) is to increase the sale and use of milk and other dairy products through promotional activities, nutrition education, and to enhance the image of the dairy industry in New Hampshire.

In undertaking this mission, GSDP purposely builds on national and regional dairy industry research and promotion efforts.  Nutritional education support, especially for increased usage by the food service market, is provided through the New England Dairy Council.  New England Dairy Promotion (NEDPB) milk and dairy products advertisement and retailer education supports sales in key markets for New Hampshire milk.  Research and development, the purview of Dairy Management Inc. (DMI), leads to new products, new market, and advertising initiatives.  The milk processors association increases consumer awareness of milk in its national advertising campaign.  GSDP gains added benefit for the New Hampshire dairy industry from these national and regional programs by localizing them to New Hampshire.

Goals:
1.  Increase the sale and use of milk and other dairy products by making a connection between the New Hampshire farm (the source of milk production) and the dairy industry. 

2.  Increase the sale and use of milk and other dairy products by linking national and regional promotion campaigns to local promotions. 

3.  Increase the sale and use of milk and other dairy products and enhance the image of the dairy industry in New Hampshire by being a resource, information clearinghouse to address consumer concerns. 

4.  Increase the sale and use of milk and other dairy products by improving public perception of dairy products as wholesome and nutritious. 

5.  Increase the sale and use of milk and other dairy products by integrating dairy into at-home and food service menu decision-making. 

6.  Enhance the image of the dairy industry in New Hampshire by being a resource to farmers for public relations training, image-building and media communications.